New Web Site Focuses on Brand Unity
The new BijurDelimon.com to promote widest lubrication offering in the world
[Morrisville, NC – May 15, 2008] Bijur Delimon International, a global leader in centralized lubrication systems and components, today announced the launch of its redesigned Web site and the unification of its North America brand Web sites into one central site. The new site can be found at www.bijurdelimon.com.
The new Bijur Delimon site boasts an extensive product search feature, with the ability to find products using any of four methods – product type, system type, industry and brand. The dynamically-driven site also features more relevant datasheets that are easily accessible on product pages and clearly displayed part numbers.
“Customers that use our Web site will have a better user experience as they are looking for products from any of our brands,” Scott Batchelor, North America Marketing Manager said. “From updated data sheets to a listing of relevant products, the new site will make it easier for our customers to find key information.”
The company’s brand Web sites – bijur.com, farval.com and lubesite.com – will now be automatically redirected to the new bijurdelimon.com site. All the products and information that was housed at the brand sites have been ported over to the new site, so customers will continue to be able to find the information they are used to finding.
“We are doing things with this Web site that we have never done before,” Batchelor said. “The industry search will let customers see what products we recommend for their particular industry. And as we move into new industries, this feature will be extremely helpful to our customers.”
Improved e-commerce capabilities with easier ordering process for customers and an enhanced Distributor Zone for authorized distributors will be rolled out in the next few weeks. Over the next few months, all of Bijur Delimon’s international brands will also be incorporated to the new site, giving global customers unprecedented access to the widest lubrication offering in the world.
“Today is a big day for Bijur Delimon International,” Jim Carse, North America Sales Manager said. “It marks the first time our customers can search and view our entire offering from one central location. And in an evolving marketplace where lubrication needs can blur between light and heavy industry, this new site will be a great resource for our customers.”
Effective immediately, the Bijur, Farval and LubeSite Web sites will become inactive with page redirections put in place, directing users to the new site.